Mevrik AX Growth — Master Launch Programme

§0

Executive Summary

Total Launch Tasks

122

Across 16 workstreams

P0 Launch Blockers

31

Must complete by Sep 21

Weeks to AX Growth Launch

7

Aug 2 – Sep 22, 2026

Engineering Phase

Phase 2

Complete ~Aug 25, 2026

Critical Path Length

49 days

Aug 2 – Sep 21

Three-Wave Window

12 wks

Sep 22 – Nov 17

Programme Thesis

Engineering Phase 1 (SaaS backbone, Shopify integration, sign-up wizard, billing) completed ~June 25, 2026. Phase 2 (Workflows, Routing, Trace, Sandbox, Auto QA, BYOLLM) completes ~August 25, 2026. The engineering foundation is ahead of GTM readiness. This programme closes that gap in seven weeks. The target September 22 launch is achievable — but requires immediate action on website, legal, pricing page, demo environment, and sales enablement in parallel with Phase 2 engineering completion.

Top 10 Immediate Priorities (Week of Aug 2)

Submit Shopify App Store listing now — 2–4 week review SLA means submitting by Aug 9 is the only path to an Oct 6–20 approval
Lock canonical pricing numbers — Pricing Engineering v1.0 is locked structurally; founder must confirm actual GBP amounts before Stripe and website build proceed
Commission Privacy Policy, ToS, and DPA — Legal docs are P0 launch blockers; engage solicitor this week
Begin website core pages build — Home, Product, Enterprise, Pricing are the conversion core; target staging by Sep 1
Assign GTM Head as programme lead — One person must own the weekly launch checklist and chase every open item
Expand beta to 5–10 customers — Need proof + testimonials + case studies before launch
Audit old website blog for SEO — Map all existing blog URLs, inbound links, and rankings before migration
Set up Stripe Checkout in test mode — Pricing page build cannot complete without a working Stripe integration
Commission 60-second explainer video — Video production has 3–5 week lead time; must brief studio immediately
Update social media bios with locked category — Category Migration Spec is locked; update all profiles to "Agentic AI Customer Operations Platform"

Live

Development Activity

mevriklabs/ax-platform · via GitHub

Real-time engineering pulse from GitHub. This section is read-only and is never written back to the shared tracker below.

Connecting

Open PRs

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Open Issues

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Branches

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Contributors

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Pull Requests

All Ready Draft

PR	Title	Author	Branch	Updated
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Issues

All P0 P1 Bug

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Recent Commits

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§1

Launch Sequence Assessment & Recommendation

Proposed Sequence (as submitted)

⚠ Partially Viable — Two dependencies require changes

Wave 1 (AX Growth) is achievable in ~7 weeks. The 2-week gap to Wave 2 (Shopify) is too short because Shopify App Store review takes 2–4 weeks minimum. The 2-week gap to Wave 3 (Pulse) is too short for marketing bandwidth and customer base development. Recommended: extend gaps to 4 weeks each, and begin Shopify App Store submission immediately (before AX Growth launches).

Recommended Sequence

✓ Three-Wave, 4-Week Cadence

Wave 1: AX Growth — Sep 22, 2026. Wave 2: Mevrik for Shopify — Oct 20, 2026 (+4 weeks). Wave 3: Mevrik Pulse — Nov 17, 2026 (+4 weeks). Submit Shopify App Store listing by Aug 9 to achieve App Store approval by ~Sep 8, giving two weeks of buffer before the Oct 20 launch.

Wave	Product	Proposed Date	Recommended Date	Gap Change	Verdict	Key Risk	Mitigation
Wave 1	AX Growth — SaaS self-serve launch	TBD (original)	22 Sep 2026	—	Viable	Phase 2 engineering overrun; GTM readiness gap	7-week pre-launch plan; parallel workstreams now
Wave 2	Mevrik for Shopify — App Store listing	+2 weeks	20 Oct 2026 (+4 weeks)	+2 weeks	Change Required	Shopify App Store review is 2–4 weeks; 2-week gap assumes instant approval	Submit App Store listing by Aug 9; review completes ~Sep 8 giving 6 weeks buffer
Wave 3	Mevrik Pulse — Module/add-on launch	+4 weeks from W1	17 Nov 2026 (+8 weeks from W1)	+4 weeks	Change Recommended	3 launches in 4 weeks exhausts small GTM team; Pulse needs AX Growth customers to upsell to	Allow AX Growth to stabilize; build Pulse audience from day-1 AX Growth signups

Key Dependencies Between Waves

Dependency	Required By	Deadline	Owner
Shopify OAuth + App Store Partner Portal registration	Wave 2	Aug 5	Lead Engineer
Shopify App Store listing submission (assets, copy, privacy URL)	Wave 2	Aug 9	Product Head + GTM Head
Phase 2 complete (Workflows, Routing, Trace, Auto QA)	Wave 1 + 2	Aug 25	Lead Engineer
Pricing numbers locked (GBP amounts confirmed by founder)	Wave 1	Aug 4	Prince Mojumder
Legal docs (ToS, Privacy Policy, DPA)	Wave 1	Sep 7	HR & Admin Lead
AX Growth customer base (min. 10 paying) for Pulse upsell	Wave 3	Oct 20	GTM Head
Pulse Phase 2 readiness validation (is Pulse built in Phase 2?)	Wave 3	Aug 25	Lead Engineer + Product Head
SOC 2 Type II observation logging active (for enterprise sales)	Wave 1	Done	Lead Engineer

§2

Critical Path Analysis

Critical Path — 49 days. Zero float on starred items.

Any delay to a starred (★) task directly delays the Sep 22 launch. Items without stars have up to 7 days float before they become critical. The bottleneck is legal & website: both have external dependencies (solicitor, design/dev) that must start immediately.

Seq	Task	Duration	Start	End	Predecessor	Float	Owner
CP-01 ★	Founder confirms GBP pricing numbers	1d	Aug 2	Aug 4	—	0d	Prince
CP-02 ★	Engage solicitor for legal docs (ToS, PP, DPA)	2d	Aug 4	Aug 5	CP-01 (budget sign-off)	0d	HR Admin
CP-03 ★	Legal docs drafted & reviewed	21d	Aug 5	Aug 26	CP-02	0d	Solicitor
CP-04	Phase 2 engineering completion (Workflows, Trace, Auto QA)	23d	Aug 2	Aug 25	—	7d	Lead Engineer
CP-05 ★	Website core pages (Home, Product, Pricing) build starts	1d	Aug 4	Aug 4	CP-01 (pricing confirmed)	0d	Product Head
CP-06 ★	Website core pages live on staging	28d	Aug 4	Sep 1	CP-05	0d	Product Head
CP-07 ★	Stripe Checkout (Pricing page) integration complete	14d	Aug 11	Aug 25	CP-01 (pricing), CP-04 (billing hooks)	7d	Lead Engineer
CP-08 ★	14-day free trial flow end-to-end working	7d	Aug 25	Sep 1	CP-07	0d	Lead Engineer + Product
CP-09 ★	Legal docs published to website	1d	Aug 26	Aug 26	CP-03, CP-06	0d	HR Admin
CP-10	Old blog SEO audit + redirect map	7d	Aug 2	Aug 9	—	14d	GTM Head
CP-11	Blog migration (all posts + 301 redirects)	14d	Aug 9	Aug 23	CP-10	14d	Product Head
CP-12 ★	Website full QA, performance, accessibility	7d	Sep 8	Sep 14	CP-06, CP-08, CP-09	0d	QA + Product Head
CP-13 ★	Load test pass (800ms first token, 1000 concurrent)	3d	Sep 8	Sep 11	CP-04	3d	Lead Engineer
CP-14 ★	Demo environment seeded + demo script trained	7d	Sep 8	Sep 14	CP-04	0d	GTM Head
CP-15 ★	Analytics instrumentation complete (GA4 + PostHog)	5d	Sep 8	Sep 14	CP-12	0d	Lead Engineer + GTM
CP-16 ★	Cookie consent + GDPR banner live	2d	Sep 14	Sep 15	CP-12, CP-09	0d	Lead Engineer
CP-17 ★	DNS switch rehearsal (staging → prod)	1d	Sep 16	Sep 16	CP-12	0d	Lead Engineer
CP-18 ★	Go-live sign-off meeting (all department heads)	1d	Sep 19	Sep 19	All CP-0X	0d	Prince Mojumder
CP-19 ★	AX Growth public launch	1d	Sep 22	Sep 22	CP-18	0d	Full team

WS-ENG Engineering & Platform Readiness

3

P0

4

P1

3

P2

10

Total

ID	Task Name	Start	End	Owner	Support	Key Dependencies	Next Action
ENG-01	Phase 2 Module Completion	Jun 25	Aug 25	Lead Engineer	Full eng team (7)	Phase 1 done ✓	Weekly status check; flag any Phase 2 slippage by Aug 11
DeliverablesWorkflows (Goal Engine v1), Routing engine, Trace (token-level audit), Sandbox, Auto QA, BYOLLM, Zendesk migration tool, first AX Enterprise customer ready path Success CriteriaPhase 2 acceptance bar met: first AX Enterprise customer path live; 5 SaaS customers in production; all Phase 2 modules passing CI Risk / MitigationPhase 2 overrun pushes launch. Mitigation: scope-cut Zendesk tool to Phase 3 if needed; keep Routing + Workflows as hard P0 for launch
ENG-02	Mobile Apps — Flutter QA & App Store Submission	Aug 25	Sep 14	ax-mobile team	ax-qa team	ENG-01 (Phase 2 complete); App Store Dev accounts active	Confirm Apple Dev + Google Play accounts active; assign QA owner for mobile
DeliverablesMevrik Business (iOS + Android) submitted to App Store / Play Store. Mevrik Business Desktop tested. WhatsApp-grade chat performance validated on device. Success CriteriaApp Store + Play Store submission complete by Sep 14. Review SLA: Apple 1–3 days, Google 1–7 days. Target approval by Sep 19 (launch week). Risk / MitigationApple App Store rejection delay. Mitigation: launch announcement can proceed without app store listing; include in launch day if approved, otherwise announce "coming to App Store"
ENG-03	End-to-End Signup Flow Performance	Aug 11	Sep 1	Lead Engineer	ax-frontend, ax-qa	ENG-01; BIL-02 (Stripe integration)	Run full E2E timing daily from Aug 25; target under 5 min from landing page to first AI conversation
DeliverablesVerified end-to-end time from signup start to first AI conversation ≤5 minutes. 5-step wizard + Aura chat mode both paths tested. Success CriteriaPhase 1 acceptance bar: SaaS signup → first conversation <5 min. Verified on prod infra, not just staging. Risk / MitigationKnowledge crawl + first conversation takes longer on cold start. Mitigation: seed demo templates so first conversation works immediately even without crawl completion
ENG-04	Load Testing & Performance Validation	Sep 1	Sep 11	Lead Engineer	DevOps Engineer	ENG-01; Production EKS cluster stable	Finalise load test scripts (k6 or Locust); schedule test window Sep 1–5 on prod-mirror
DeliverablesLoad test report: first token <800ms at 1000 concurrent; full response <3s p95; no errors at 500 concurrent sustained 30min; auto-scaling validated Success CriteriaAll four performance bars met per Blueprint v2.3.0 §4.2 Week 4 acceptance criteria. Report signed off by Lead Engineer. Risk / Mitigationpgvector HNSW queries slow under concurrent load. Mitigation: pre-warm index; add read replica; set query timeout + graceful degradation
ENG-05	Production Infrastructure Hardening	Aug 2	Aug 25	DevOps Engineer	Lead Engineer	ENG-01	Review K8s resource limits, HPA configs, PDB policies; confirm multi-AZ Postgres
DeliverablesEKS prod cluster with HPA, PDB, multi-AZ RDS Postgres, Redis Sentinel, NATS JetStream cluster, S3 versioned buckets, Loki + Grafana + Sentry operational Success Criteria99.9% uptime SLA achievable; single node failure causes no customer-visible outage; RTO <15min, RPO <1hr Risk / MitigationAzure-to-AWS migration complexity (primary = Azure, secondary = AWS per memory). Clarify primary prod cloud with Lead Engineer before Sep 1.
ENG-06	Disaster Recovery & Backup Validation	Aug 25	Sep 7	DevOps Engineer	Lead Engineer	ENG-05	Document DR runbook; run one full backup+restore drill; confirm RTO/RPO met
DeliverablesDR runbook (written); backup restore drill completed and timed; RTO validated <15min; Postgres PITR confirmed; S3 cross-region replication active Success CriteriaFull restore from backup completed in <15 minutes. Drill witnessed and signed off by Lead Engineer. RiskUndocumented DR procedures create launch-day risk if any incident occurs in first 48 hours
ENG-07	Kill Switch — All Four Scopes	Jun 25	Jun 25	Lead Engineer	—	Phase 1 done ✓	Verify kill switch works at workspace and tenant level on production; document procedure
ENG-08	Widget CDN & Embed Script Distribution	Aug 25	Sep 7	Lead Engineer	ax-frontend	ENG-05; Phase 2 widget build complete	Configure CloudFront CDN for widget JS; set embed documentation ready for onboarding
ENG-09	Status Page & Incident Response Setup	Sep 7	Sep 14	DevOps Engineer	Lead Engineer	ENG-05	Set up status.mevrik.com (BetterUptime or Instatus); configure PagerDuty on-call rotation for launch week
ENG-10	agent.mevrik.ai URL + QR Code System	Jun 25	Jun 25	Lead Engineer	—	Phase 1 done ✓	Verify QR codes generate correctly for new workspaces; test 5 fresh signups

WS-QA Product Quality & Testing

2

P0

3

P1

3

P2

8

Total

ID	Task Name	Start	End	Owner	Support	Key Dependencies	Next Action
QA-01	Automated Eval Suite (100 conversations, CI gate)	Jun 25	Aug 25	ax-qa team	Lead Engineer	Phase 1 done (eval suite started) ✓	Expand to 200 replay conversations covering edge cases; target 0 P0 regressions on CI
Deliverables200-conversation eval suite; CI gate blocking deploy on regression; coverage: Support, Sales, Lead-gen role bundles; edge: multilingual, long context, tool calls Success CriteriaZero P0 regressions on CI green. Eval run time <10 min in pipeline. RiskEval suite only covers known scenarios; real customer conversations will expose novel failures. Mitigation: shadow mode on first 100 real conversations post-launch
QA-02	Full End-to-End User Journey Testing	Sep 1	Sep 14	Product Head	ax-qa, GTM Head	ENG-03; WEB-01 (website on staging)	Write test scripts covering: discovery → pricing → trial signup → onboarding wizard → first AI conversation → upgrade → support ticket
DeliverablesQA report covering 12 full user journeys (5 SME personas × 2 paths: Aura chat mode + wizard). All P0/P1 bugs resolved before Sep 19 sign-off. Success CriteriaZero P0 bugs. P1 bugs either resolved or have documented workaround. CSAT score from 5 test users ≥4.0/5.0. RemarksInclude GTM Head in test runs — they will catch positioning/copy issues that pure technical QA misses
QA-03	Cross-Browser & Device Testing	Sep 1	Sep 14	ax-frontend	ax-qa	WEB-01	Test: Chrome/Safari/Firefox/Edge; iOS Safari; Android Chrome; widget embed on third-party site
QA-04	Accessibility Testing (WCAG 2.1 AA)	Sep 7	Sep 14	ax-frontend	ax-qa	WEB-01	Run axe-core on all website pages; confirm widget is keyboard-navigable and screen-reader compatible
QA-05	Beta Customer Programme — Expand to 10	Aug 2	Sep 7	GTM Head	Product Head, Prince	Phase 1: 1 beta customer confirmed ✓	Identify 9 additional beta candidates from network; brief each; target 10 active workspaces by Sep 7
Deliverables10 active beta workspaces. At least 3 Shopify merchants. At least 1 enterprise-size business. Beta feedback log. 2+ testimonial quotes secured for launch. Success Criteria10 workspaces with ≥50 conversations each. NPS ≥7. At least 2 customers willing to be named as launch references. RiskBeta customers find critical bugs that require engineering time to fix, delaying launch. Mitigation: weekly beta bug triage; P0 fix SLA = 48 hours
QA-06	Onboarding Flow QA (Wizard + Aura Mode)	Aug 25	Sep 7	Product Head	ax-qa	ENG-03	Test both onboarding paths for 5 different business types; measure time to first AI response per path
QA-07	P1 Bug Backlog Clearance	Sep 8	Sep 19	Lead Engineer	Full eng team	QA-01, QA-02, QA-05	Freeze feature work Sep 8; triage all open bugs; P0 resolved, P1 resolved or deferred with approval
QA-08	Security Penetration Test (external)	Aug 25	Sep 14	Lead Engineer	HR Admin (vendor)	ENG-05	Engage pen-test vendor this week; scope: OWASP Top 10 + auth + tenant isolation + billing; report needed by Sep 14
DeliverablesExternal pen test report (OWASP Top 10, authentication, multi-tenancy isolation, billing, API). All critical/high findings resolved. Report available on request for enterprise buyers. Success CriteriaZero critical/high severity findings unresolved at launch. Medium findings documented with remediation timeline. RiskFinding critical vulnerability close to launch could delay or embarrass. Mitigation: internal security review first (Lead Engineer); external pen test on pre-hardened surface

WS-SEC Security, Legal, Compliance & Privacy

5

P0

3

P1

2

P2

10

Total

Legal docs are P0 — no launch without them

Mevrik processes customer conversation data and PII. Operating without a Privacy Policy and Terms of Service is a regulatory violation under UK GDPR. Engage a solicitor this week. Estimated cost: £1,500–£3,000 for the full pack. Budget must be approved immediately.

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
SEC-01	SOC 2 Type II — Observation Period Active	Jun 25	Ongoing	Lead Engineer	—	Phase 1 done ✓	Confirm observation period logging is producing evidence artefacts; review controls monthly
DeliverablesContinuous controls logging. SOC 2 preparation in progress. External statement: "SOC 2 Type II ready — observation period underway." Do NOT claim certified. Success Criteria6+ months of clean controls evidence by end of Phase 3. Audit ready by Dec 2026. RemarksThis is a live competitive differentiator — enterprise buyers in financial services and government require this. Statement must appear on Security page and in sales materials.
SEC-02	Privacy Policy (UK GDPR compliant)	Aug 4	Aug 26	HR Admin Lead	Solicitor	Solicitor engaged	Brief solicitor Aug 4; must cover: data categories, legal basis, retention, third-party processors (Stripe, Claude API, SendGrid), cross-border transfers, data subject rights
DeliverablesUK GDPR-compliant Privacy Policy covering: data controller identity (Mevrik UK), data categories (conversation data, PII, usage data), lawful bases, retention schedules, third-party processors, data subject rights process Success CriteriaReviewed by solicitor; ICO-compliant; includes cookie consent section; published at /privacy by Aug 26 RiskClaude API (Anthropic) is a data processor — ensure DPA with Anthropic is referenced; confirm Anthropic's DPA covers UK GDPR
SEC-03	Terms of Service	Aug 4	Aug 26	HR Admin Lead	Solicitor	Same solicitor as SEC-02	Cover: acceptable use, AI output disclaimers, liability limitations, IP ownership, subscription terms, termination, governing law (England & Wales)
SEC-04	Data Processing Agreement (DPA) Template	Aug 4	Aug 26	HR Admin Lead	Solicitor	SEC-02	Required for enterprise customers and for Mevrik's own sub-processors. Include standard contractual clauses for cross-border transfers.
SEC-05	Cookie Policy + Consent Banner	Sep 1	Sep 15	Lead Engineer	HR Admin, Product Head	SEC-02; WEB-01 (website on staging)	Implement privacy-first consent banner (decline non-essential by default); integrate with GA4 consent mode; publish cookie policy at /cookies
DeliverablesGDPR/PECR compliant consent banner. Three categories: Essential (always on), Analytics (opt-in), Marketing (opt-in). Preference stored in local storage. GA4 respects consent mode. Success CriteriaPasses Cookiebot or similar scanner. ICO guidance compliant. Analytics data only collected on consent. RiskIf analytics fires before consent, ICO can issue enforcement notice. No analytics data before consent is accepted.
SEC-06	UK ICO Registration	Aug 4	Aug 11	HR Admin Lead	Prince Mojumder	—	Register as data controller with ICO (ico.org.uk/register) — mandatory for UK companies processing personal data. Fee: £40–£60/yr. Provide ICO registration number on Privacy Policy.
SEC-07	Sub-Processor Register	Aug 11	Aug 25	HR Admin Lead	Lead Engineer	SEC-02	Document all third-party data processors: Anthropic (Claude API), Stripe, SendGrid/Resend, OpenTelemetry sink, Sentry, AWS/Azure, Loki. Confirm each has a DPA with Mevrik.
SEC-08	Vulnerability Disclosure Policy	Aug 25	Sep 7	Lead Engineer	—	QA-08	Publish /security page with responsible disclosure process, PGP key, response SLA, and out-of-scope items
SEC-09	Acceptable Use Policy (AI-specific)	Aug 11	Aug 26	HR Admin Lead	Solicitor, Lead Engineer	SEC-03	Cover: prohibited uses of AI agents (misinformation, illegal activities, high-risk AI applications), human oversight requirements, agent guardrails compliance
SEC-10	EU AI Act Awareness Review	Sep 1	Sep 14	HR Admin Lead	Solicitor	SEC-02	Brief legal review of EU AI Act applicability to Mevrik AX (general purpose AI system / provider obligations); document position for enterprise sales in regulated markets

WS-BIL Billing, Pricing & Free Trial

4

P0

3

P1

7

Total

Pricing numbers must be locked by Aug 4 (founder decision)

Pricing Engineering v1.0 is structurally locked (conversation slider, £49–£499 range, GBP billing currency, annual default, 20% annual discount). The exact amounts per stop are still marked "illustrative." Founder must confirm actuals before Stripe, website, and pricing page build can proceed. This is a Day 0 blocker for at least 8 downstream tasks.

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
BIL-01	Canonical Pricing Locked (founder sign-off)	Aug 2	Aug 4	Prince Mojumder	GTM Head	—	Prince to confirm GBP amounts for each slider stop; GTM Head to sense-check vs. competitive benchmark
DeliverablesLocked pricing table: 6 stops × (annual GBP/mo + monthly GBP/mo). Add-on prices (Surveys, Voice AI, Vitals) if ready. Success CriteriaConfirmed by founder in writing (Slack/email). Handed to Lead Engineer for Stripe setup and Product Head for website. ContextPricing Engineering v1.0 structure: stop 1 = 500 conv/mo ~£49 annual; stop 6 = 5,000 conv/mo ~£399 annual. Confirm or adjust these figures.
BIL-02	Stripe Checkout Integration (GBP, slider)	Aug 5	Aug 25	Lead Engineer	ax-backend	BIL-01 (pricing locked); ENG-01	Configure Stripe products + prices (6 stops × 2 terms = 12 price IDs). Set up Stripe Checkout session. Test all 12 paths in test mode by Aug 18.
DeliverablesStripe Checkout working for all 6 stops × monthly/annual. Webhook handlers: checkout.session.completed, invoice.paid, customer.subscription.updated/deleted, invoice.payment_failed. GBP currency only. Success CriteriaFull checkout → subscription → workspace provisioning flow in <60 seconds. Tested with Stripe test cards including 3DS and failed payment. Annual billing default confirmed. RemarksPer Pricing Engineering v1.0: annual billing is the DEFAULT UI state. Both annual and monthly prices visible simultaneously — never hide monthly behind a toggle.
BIL-03	14-Day Free Trial Flow	Aug 25	Sep 7	Lead Engineer	Product Head, GTM Head	BIL-02; ENG-03	Build trial state in workspace: trial_active, trial_expired, trial_converted. Configure trial-start/trial-end email triggers. Trial ends → prompt to add card.
DeliverablesTrial state machine: 14-day free trial, 500-conversation cap, card not required at signup. In-app trial countdown banner. Trial expiry → soft paywall with upgrade prompt. Trial-to-paid conversion tracked. Success CriteriaTrial signup → first conversation without card. Expiry grace period of 24h with reminder. Conversion prompt converts ≥15% of trials in first 30 days post-launch. RiskTrial abuse (repeated free trials). Mitigation: rate-limit by email domain + IP on trial creation.
BIL-04	Pricing Page Build (website)	Aug 5	Sep 1	Product Head	ax-frontend, GTM Head	BIL-01; WEB-01	Build interactive conversation slider; AX Growth plan card; AX Enterprise "Talk to sales" card; FAQSchema markup; billable-conversation definition explained
DeliverablesPer Website PRD §20.3: Primary CTA = Start free (AX Growth); Talk to sales (AX Enterprise). FAQ with JSON-LD. Billable-conversation definition with examples. No per-resolution language. Success CriteriaPricing page loads in <1.5s. Slider interactive. Annual prices shown by default. Add-ons section. Enterprise band visible but no self-serve prices. RemarksNever use "per resolution" language — Mevrik's competitive differentiation is per-conversation pricing. This must be explicit and explained clearly.
BIL-05	Usage Alerts & Overage Handling	Aug 25	Sep 7	Lead Engineer	ax-backend	BIL-02; ENG-01	85% usage alert email, 100% limit email (soft-limit: conversations paused with explanation), upgrade CTA in-app
BIL-06	Invoice & Receipt Generation	Aug 25	Sep 7	Lead Engineer	—	BIL-02	Stripe handles invoicing; configure: company name (Mevrik Ltd), VAT number (if applicable), UK address, GBP currency. Confirm VAT registration status with HR Admin.
BIL-07	Demo Booking Integration (Pricing Page)	Sep 1	Sep 14	GTM Head	Product Head	WEB-01; BIL-04	Embed Cal.com or Calendly on /pricing and /demo; connect to HubSpot; tag demo requests in CRM pipeline; send confirmation email with demo prep doc

WS-WEB Website, SEO & Blog Migration

5

P0

5

P1

3

P2

13

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
WEB-01	Core Pages Build (Home, Product, Enterprise, Pricing)	Aug 4	Sep 1	Product Head	ax-frontend, GTM Head	BIL-01; CATEGORY_MIGRATION_SPEC locked ✓	Apply locked category ("Agentic AI Customer Operations Platform") and tagline ("AI runs your customer operations. Humans supervise what matters.") throughout. Build order: Home → Product → Enterprise → Pricing.
Deliverables4 core pages live on staging by Sep 1. Homepage: 16 chapters per Website Experience Bible. Category descriptor, tagline, all locked naming conventions applied per Category Migration Spec. Success CriteriaAll locked naming applied (zero "Agentic eXperience OS", zero "chatbot/bot", zero "AI-powered"). Core Web Vitals: LCP <2.5s, FID <100ms, CLS <0.1. SEO schema implemented. RemarksPer Website PRD §20.6 build order: conversion core first. Do not delay core pages waiting for secondary pages. Secondary pages (Platform, Solutions, Industries) can ship post-launch.
WEB-02	Secondary Pages (Platform, Solutions, Security, About, Contact)	Sep 1	Sep 19	Product Head	ax-frontend	WEB-01	Platform page: AX Engine architecture. Security page: SOC 2 Type II observation statement, security controls. About: team, mission, Grameenphone proof. Contact: demo booking + sales email.
WEB-03	Industry & Solutions Pages	Sep 19	Oct 6	GTM Head	Product Head	WEB-01	Priority: Shopify (SME), Telecom (Grameenphone anchor), Financial Services. Build 3 before launch; remaining post-launch.
WEB-04	Blog Migration (SEO-safe, 301 redirects)	Aug 2	Sep 7	GTM Head	Product Head, Lead Engineer	Old website access; new website staging	Step 1 (Aug 2–9): audit all existing blog URLs, inbound backlinks, search rankings, metadata. Step 2 (Aug 9–23): migrate content to new CMS with identical slugs or 301 redirects. Step 3 (Aug 23–Sep 7): verify redirects, test with Screaming Frog.
DeliverablesFull URL map: old URL → new URL + redirect type. All existing posts live on new website. 301 redirects for all changed URLs. OG metadata preserved. Canonical tags correct. Sitemap updated. GSC property updated. Success CriteriaZero 404s for existing indexed URLs post-migration. GSC reports no coverage errors 7 days post-launch. No ranking drop >20% within 30 days (monitor Semrush/Ahrefs). Risk — HIGHIncorrect or missing redirects will destroy SEO equity built on existing blog. This is one of the highest-risk GTM tasks. Assign a dedicated person and use Screaming Frog to crawl both sites before and after.
WEB-05	SEO Technical Setup (Schema, sitemap, meta)	Aug 25	Sep 7	Product Head	GTM Head	WEB-01	Implement per Website PRD §20.4: Organization schema (Home), Product schema (Product/Enterprise), FAQPage schema (Pricing), BreadcrumbList (all pages). Submit sitemap to Google Search Console. Verify robots.txt allows all key pages.
WEB-06	OG Cards, Twitter Cards & Favicon Suite	Aug 25	Sep 7	Product Head	Design	Logo rebrand decision; WEB-01	Create OG image (1200×627) per Website PRD for each key page. Favicon suite: 16×16, 32×32, 180×180 (Apple), SVG. Twitter card "summary_large_image" for all pages.
WEB-07	Core Web Vitals Optimization	Sep 1	Sep 14	ax-frontend	Lead Engineer	WEB-01	Run Lighthouse on all core pages. Target: LCP <2.5s, FID <100ms, CLS <0.1. Optimize: images (WebP, lazy load), fonts (FOUT prevention), JS bundle splitting.
WEB-08	Google Search Console Setup & Verification	Aug 25	Sep 1	GTM Head	Lead Engineer	WEB-01 (domain confirmed)	Verify mevrik.com in GSC. Add sitemap. Set up GSC for mevrik.ai separately. Configure crawl budget settings.
WEB-09	Demo Booking Page (/demo)	Sep 1	Sep 14	GTM Head	Product Head	WEB-01; BIL-07 (Cal.com/Calendly set up)	Build /demo page: "Book a 30-minute demo" + embedded calendar + demo confirmation email + HubSpot CRM tracking. Include ROI teaser and Grameenphone proof point.
WEB-10	Analytics Instrumentation (GA4 + PostHog)	Sep 1	Sep 14	Lead Engineer	GTM Head	WEB-01; SEC-05 (consent banner)	GA4: pageviews, scroll depth, form submissions, CTA clicks, checkout starts, trial signups. PostHog: product analytics — signup funnel, onboarding steps, feature adoption.
WEB-11	DNS Switch & SSL Go-Live	Sep 16	Sep 22	Lead Engineer	DevOps Engineer	All WEB tasks complete; QA-02 signed off	Rehearse DNS switch Sep 16. TTL reduced to 300s 24h before launch. Go-live Sep 22 at planned time. Monitor DNS propagation globally with dnschecker.org.
WEB-12	Comparison Pages (/vs/Fin, /vs/Intercom, /vs/Zendesk)	Sep 22	Oct 6	GTM Head	Product Head	WEB-01 (post-launch)	Per Website PRD §13: scrupulously fair comparison tables; include "when to choose them" section for credibility. Priority: vs. Fin/Intercom (highest search volume).
WEB-13	mevrik.ai — AI Agent Product Landing Experience	Oct 6	Oct 20	Product Head	GTM Head	WEB-01 (post-launch)	Currently redirecting to mevrik.com. Build dedicated AI agent product landing for mevrik.ai — targeted at Shopify/ecommerce audience. Coincides with Wave 2 (Shopify) launch.

WS-AGA Mevrik AI Agent — Website & Application

2

P0

3

P1

6

Total

"Mevrik on Mevrik" — Run your own platform on your own website

Mevrik's own website and platform must use its own AI agent. This is both a proof point ("production-proven") and a lead-gen engine — every visitor to mevrik.com gets to experience the product before buying. The agent should be configured with Support, Sales, and Lead-gen role bundles, and Aura as the concierge overlay. This is a live demo available 24/7.

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
AGA-01	Mevrik Own-Brand Workspace Setup	Aug 25	Sep 7	Product Head	GTM Head, Lead Engineer	ENG-01; WEB-01	Create Mevrik's own AX Growth workspace. Crawl mevrik.com. Upload: product docs, pricing FAQ, Grameenphone case study, onboarding guide. Role: Support + Sales + Lead-gen.
DeliverablesLive Mevrik AX workspace with full knowledge base crawled. Greeting configured. All three role bundles active. Aura overlay enabled. Success CriteriaAgent answers 95%+ of pre-defined test questions correctly. Handoff to demo booking working. Captures lead details (name, email, business type) before handoff. Remarks"Mevrik on Mevrik" is a category proof point. Prince should be able to demo the website agent live in any sales conversation.
AGA-02	Agent Knowledge Base & QA (100 test conversations)	Sep 1	Sep 14	Product Head	GTM Head	AGA-01	Build 100 test QA scenarios: product questions, pricing queries, Shopify integration, demo requests, "how does it work", competitor comparisons, "can it do X". Target: 90%+ pass rate.
AGA-03	Agent Brand Voice & Guardrails	Sep 1	Sep 7	GTM Head	Product Head	AGA-01	Configure: tone (confident, precise, Stripe-documentation register — no hype), forbidden phrases (bot, chatbot, AI-powered, leading, best-in-class), competitor mention handling ("happy to compare").
AGA-04	Demo Booking Handoff Flow	Sep 7	Sep 14	GTM Head	Lead Engineer	AGA-01; BIL-07 (Cal.com configured)	Agent qualification flow: collect name, company, business type, conversation volume estimate → qualify → offer demo booking link OR self-serve trial link
AGA-05	Agent Analytics Dashboard	Sep 14	Sep 22	GTM Head	Lead Engineer	AGA-01; ANL-01	Track: total conversations, resolution rate, demo requests generated, lead captures, escalations. Daily report in HubSpot or Slack via n8n automation.
AGA-06	In-App Aura Co-Pilot (onboarding assist)	Jun 25	Sep 1	Lead Engineer	Product Head	ENG-01 (Aura scaffold in Phase 1)	Confirm Aura overlay is active in the platform console. Validate onboarding wizard Aura chat mode end-to-end. Aura should suggest next steps, offer help, and celebrate first conversation milestone.

WS-VID Video Content Production

2

P0

2

P1

2

P2

6

Total

Video production has a 3–5 week lead time — brief studios this week

The 60-second explainer and product demo video are the highest-ROI launch assets. They cannot be produced in a week. Commission the explainer video studio immediately. The product demo can be self-produced using Higgsfield + screen recording, but still needs scripting and editing time.

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
VID-01	60-Second Brand Explainer Video	Aug 2	Sep 7	GTM Head	Prince Mojumder, Design/Studio	Logo rebrand direction; Category Migration Spec ✓	URGENT: brief animation studio this week. Script: "AI runs your customer operations. Humans supervise what matters." Brand: Ink/White/Indigo. Tone: Stripe-documentary register. No talking heads.
Deliverables60-second animated explainer: the before (traditional CX) → the shift (agentic) → Mevrik AX. Brand-system locked (Indigo, Ink, Inter typography). Voice-over: measured, confident. Success CriteriaLive on website hero and YouTube by Sep 14 (one week before launch). Shared across all social channels launch week. RemarksUse Higgsfield nano_banana_pro for any motion graphics elements. If budget constrains, produce in-house with Higgsfield video tools + CapCut/Premiere.
VID-02	Product Demo Video (2–3 min walkthrough)	Aug 25	Sep 14	Product Head	GTM Head, Lead Engineer	ENG-03 (product stable on staging)	Script: problem → Mevrik AX solution → live demo (signup in 5 min → first AI conversation). Record on staging. Edit with screen recording tool. Post to YouTube + website /demo page.
VID-03	Onboarding Video Series (3 × 60s)	Sep 7	Sep 22	Product Head	GTM Head	ENG-03; QA-06	Video 1: Connecting your knowledge base. Video 2: Configuring your first AI agent. Video 3: Going live on your website. Screencasts with voice-over. Embed in product onboarding checklist.
VID-04	Founder Vision Video (2 min)	Sep 7	Sep 19	Prince Mojumder	GTM Head (scripting)	—	Prince on-camera: "Why we built this, what Era 3 means, why now." 2 minutes. Professional but not over-produced. Use for LinkedIn personal launch post and /about page.
VID-05	Social Short-Form Cuts (15s, 30s)	Sep 14	Sep 22	GTM Head	—	VID-01; VID-02	Cut 15s and 30s versions from the explainer and demo videos. Format for: LinkedIn (landscape), Instagram Reels (9:16), X (landscape). Use for launch week social campaign.
VID-06	Grameenphone Case Study Video (optional, Phase 3)	Oct 20	Nov 17	GTM Head	Prince, Grameenphone contact	Post-launch; Grameenphone approval	A produced customer story video featuring Grameenphone. This is the enterprise anchor proof point. 2–3 minutes. Professional production budget required.

WS-SOC Social Media Profiles & 30-Day Content Plan

1

P0

5

P1

3

P2

9

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
SOC-01	All Social Bios Updated (locked category)	Aug 2	Aug 9	GTM Head	—	Category Migration Spec locked ✓	Update all profiles immediately: LinkedIn Company, X/Twitter, Instagram, Facebook, YouTube. Bio: "The Agentic AI Customer Operations Platform. AI runs your customer operations. Humans supervise what matters. mevrik.com"
PlatformsLinkedIn Company Page · X/Twitter @mevrikAX · Instagram Business · Facebook Page · YouTube Channel · Prince's personal LinkedIn · Team LinkedIn profiles Success CriteriaAll bios use locked category descriptor. Cover images updated with Mevrik AX brand. Website URL: mevrik.com. All accounts verified where possible. RemarksPrince's personal LinkedIn is disproportionately important for enterprise sales credibility. Update first. Use it to announce from a founder perspective, not just a brand account.
SOC-02	30-Day Social Content Calendar (Pre + Post Launch)	Aug 9	Aug 23	GTM Head	Prince Mojumder	SOC-01; VID-01 brief started	Adapt the existing 10-Day Launch Content Plan into a full 30-day calendar. Days 1–9: Founder POV thought leadership (agentic CX education, no product). Day 10: Launch reveal. Days 11–30: proof, feature demos, customer stories, comparative content.
Deliverables30-day calendar: post per day (platforms: LinkedIn + X primary; Instagram + Facebook amplify). Each post: copy, image/video brief, hashtags, CTA, posting time. Batched and scheduled via Postiz or Hypefury. Success CriteriaCalendar approved by Prince by Aug 23. First 10 posts produced and ready to schedule by Sep 8. All launch-day posts ready Sep 19. RemarksPer 10-Day Plan: Days 1–9 must read as genuine Agentic CX education — no product mentions. Mevrik AX is only named on Day 10. This is the discipline that builds pre-launch anticipation.
SOC-03	YouTube Channel Setup & First Videos	Sep 7	Sep 22	GTM Head	Product Head	VID-01; VID-02	Brand YouTube channel: channel art, about section, links to mevrik.com. Upload: explainer video, product demo. Create playlists: "What is Mevrik AX", "Getting Started", "Customer Stories".
SOC-04	LinkedIn Company Page — Full Optimisation	Aug 9	Aug 16	GTM Head	Prince Mojumder	SOC-01	Company description (500 chars), specialities, logo, cover image (1128×191), custom button ("Visit website"), products section with AX Growth + AX Enterprise. Enable showcase pages if needed.
SOC-05	Prince's Personal LinkedIn — Founder Positioning	Aug 9	Aug 16	Prince Mojumder	GTM Head	—	Update headline: "Founder & CEO, Mevrik — Building The Agentic AI Customer Operations Platform." Featured section: company page + launch announcement. About section: mission statement. Headshot current.
SOC-06	Team LinkedIn Profiles Brief	Aug 16	Aug 30	HR Admin Lead	GTM Head	SOC-01	Brief Lead Engineer, Product Head, GTM Head on profile updates. Ensure all show "at Mevrik" with correct title. Optional: ask team to share launch announcement on Day 10.
SOC-07	Launch Week Social Assets (OG cards, carousel, animations)	Sep 7	Sep 19	GTM Head	Design	WEB-06; SOC-02	Design 10 launch-week social images: announcement card, feature highlights (3), proof (Grameenphone), pricing teaser, quote cards (2), team. All Mevrik brand-system locked.
SOC-08	X/Twitter Profile & Community Engagement Plan	Aug 9	Aug 23	GTM Head	—	SOC-01	X is secondary channel for Mevrik. Update bio, pin launch tweet. Identify 20 accounts to engage with (AI founders, CX practitioners, SaaS commentators). 3 replies per week minimum pre-launch.
SOC-09	Social Listening Setup (brand mentions)	Sep 14	Sep 22	GTM Head	—	—	Set up brand monitoring: Mevrik AX, @mevrikAX, "agentic customer operations" in: Google Alerts, Mention, or Brand24. Daily digest to GTM Head Slack channel.

WS-CNT Content Marketing, Blog & PR

2

P0

3

P1

2

P2

7

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
CNT-01	Launch Blog Post: "Introducing Mevrik AX Growth"	Sep 1	Sep 19	GTM Head	Prince Mojumder	WEB-01 (blog section live)	2,000-word launch announcement. Structure: the problem (traditional CX), the shift (agentic), what Mevrik AX Growth is, how it works, Grameenphone proof, pricing, how to start. Prince byline.
CNT-02	Grameenphone Case Study (canonical published format)	Aug 9	Sep 7	GTM Head	Prince Mojumder	Grameenphone metrics locked ✓ (73.7M messages, 3,400+ digital sales, 30% OPEX reduction, >50% Tier-1 reduction)	Write 1,500-word case study + 1-page PDF. Publish at /customers/grameenphone. Quote from Grameenphone contact if available. This is the enterprise anchor proof used on every sales call.
CNT-03	Pre-Launch Blog Series (4 posts, SEO-targeted)	Aug 9	Sep 14	GTM Head	Prince Mojumder	WEB-04 (blog live)	Post 1: "What is Agentic AI for Customer Operations?" Post 2: "Why per-conversation pricing beats per-resolution." Post 3: "5 signs you've outgrown your helpdesk." Post 4: "How to measure AI agent ROI." Publish weekly from Aug 23.
CNT-04	Press Release	Sep 7	Sep 19	GTM Head	Prince Mojumder	—	Draft 600-word press release. Newswire distribution (PR Newswire / PRWeb) on launch day. Send to 10 targeted journalists at: TechCrunch, VentureBeat, CX Today, The Drum, Tech.eu (UK focus).
CNT-05	SEO Keyword Strategy & 12-Week Content Plan	Aug 16	Sep 1	GTM Head	—	WEB-05	Primary targets: "agentic AI customer service", "AI customer operations platform", "AI agent for Shopify", "customer service AI UK", "Intercom alternative", "Fin AI alternative". Map to 12 blog posts.
CNT-06	Newsletter: "The Agentic CX Brief" — Launch Issue	Sep 7	Sep 22	GTM Head	Prince Mojumder	CRM-02 (email platform); WEB-01 (subscription form)	Newsletter name: "The Agentic CX Brief." Monthly. Set up on Resend/Beehiiv/Substack. Launch issue: category intro + product launch + 3 practical tips. Subscription form on website.
CNT-07	G2, Capterra, Software Advice Profiles	Sep 22	Oct 6	GTM Head	—	Post-launch; need customer reviews to populate	Claim and complete G2 profile (priority — used by enterprise buyers). Add to Capterra/Software Advice. Seed with first customer reviews post-launch.

WS-CRM CRM, Email Automation & Lead Generation

3

P0

4

P1

2

P2

9

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
CRM-01	HubSpot CRM Configuration	Aug 2	Aug 16	GTM Head	HR Admin Lead	—	Configure pipelines: SME Self-Serve (Trial → Paid → Expansion), Enterprise (Lead → Demo → Proposal → Closed). Properties: business type, conversation volume, channel interest, Shopify (Y/N). Connect to website forms.
DeliverablesTwo deal pipelines. Contact properties set up. Form-to-HubSpot connection live. Demo booking auto-creates HubSpot contact+deal. Trial signup syncs to HubSpot via webhook. Success CriteriaEvery trial signup, demo request, and sales inquiry lands in HubSpot within 5 minutes of occurring. GTM Head gets Slack notification for new demo requests. RemarksNote: Mevrik has its own CRM module (Mevrik AX). The internal team's primary CRM is HubSpot basic for the launch period. Migrate to Mevrik's own CRM post-stabilisation.
CRM-02	Email Platform Setup (transactional + marketing)	Aug 2	Aug 16	Lead Engineer	GTM Head	DNS (SPF/DKIM/DMARC configured)	Transactional: Resend (already connected) for product emails (trial start, welcome, upgrade). Marketing: set up Resend campaigns or Beehiiv for newsletter. Ensure SPF/DKIM/DMARC configured for mevrik.com.
CRM-03	Welcome Email Sequence (Trial Signup)	Aug 16	Sep 7	GTM Head	Product Head	CRM-02; BIL-03	Email 1 (immediate): Welcome + product tour link + "your agent is ready" CTA. Email 2 (Day 2): Tips to improve agent performance. Email 3 (Day 5): "Have you gone live yet?" with quick-start checklist. Email 4 (Day 12): Trial expiry reminder + upgrade CTA.
Deliverables4-email sequence automated via Resend/HubSpot. Personalised with first name and business name. Each email has clear single CTA. Unsubscribe compliant. Success CriteriaOpen rate ≥40% (product email expected high). Click-through ≥15%. Day 12 expiry email drives ≥20% upgrade prompt opens. RemarksTone: Stripe-documentation register. Short. Outcome-driven. No "excited to have you" fluff. Lead with what the user can DO right now.
CRM-04	Demo Follow-Up Email Sequence	Sep 1	Sep 14	GTM Head	—	CRM-01; BIL-07	Pre-demo: confirm + prep doc 24h before. Post-demo: personalised summary + next steps + Grameenphone proof within 2h. Day 3: additional question cadence. Day 7: decision-prompt if no reply.
CRM-05	Remarketing Pixels (LinkedIn + Meta)	Sep 1	Sep 14	Lead Engineer	GTM Head	WEB-10; SEC-05 (consent)	LinkedIn Insight Tag: all pages + conversion events (trial signup, demo request). Meta Pixel: all pages + trial signup event. Audiences: website visitors 30-day, pricing page visitors, trial non-converters.
CRM-06	Lead Scoring Model	Sep 1	Sep 14	GTM Head	—	CRM-01	Score: business email (+10), pricing page visit (+15), demo request (+30), Shopify merchant (+20), trial signup (+25), enterprise size (+20). Alert GTM Head when score ≥70 for manual outreach.
CRM-07	n8n Automation — CRM Sync & Lead Routing	Sep 1	Sep 14	Lead Engineer	GTM Head	CRM-01; CRM-02	n8n workflows: (1) Stripe event → HubSpot deal update. (2) Trial signup → welcome email sequence trigger. (3) Inactivity trigger (7 days no login) → reactivation email. (4) Upgrade → success notification to GTM Head.
CRM-08	LinkedIn Ads Setup (Retargeting + Awareness)	Sep 22	Oct 6	GTM Head	—	CRM-05; VID-05 (social videos)	Post-launch. Retargeting: website visitors who didn't sign up. Awareness: ICP targeting (CX Directors, COOs, Founders) in UK/EU. Budget: £500/month initially. Measure: CPL, CTR, demo bookings.
CRM-09	Churn Signal Detection & Win-Back Sequence	Oct 6	Oct 20	GTM Head	Lead Engineer	ANL-01; CRM-07 (n8n)	Churn signals: 14-day no login, conversation volume drop >50%, billing failure. Trigger: personal outreach from GTM Head (not automated sequence) for paying customers. Automated reactivation for trials.

WS-SAL Sales Enablement & Demo Environment

3

P0

4

P1

1

P2

8

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
SAL-01	Demo Environment (Dedicated Workspace)	Aug 25	Sep 7	Product Head	Lead Engineer, GTM Head	ENG-01	Create a permanent "Mevrik Demo" workspace, never reset after demos. Pre-seeded: e-commerce knowledge base (Shopify-like), telco scenario, support + sales + lead-gen agents all configured. 30+ representative conversations loaded.
DeliverablesThree demo scenarios: (1) E-commerce SME with Shopify integration. (2) Telecom support (echoing Grameenphone). (3) SaaS B2B support + lead-gen. All with seeded conversations, trained agent, Mission Control populated. Success CriteriaGTM Head can run a compelling 20-minute demo without engineering support. Demo never breaks in the middle of a call. Reset procedure takes <5 min if needed. RemarksThe demo environment is used on every sales call. It must be impeccable. Treat it as a product — assign a dedicated workspace with a locked config that no one edits without approval.
SAL-02	Sales Deck (AX Growth + Enterprise)	Aug 16	Sep 7	GTM Head	Prince Mojumder, Product Head	Category Migration Spec ✓; Grameenphone metrics ✓	15-slide deck: Problem (Era 1+2 CX) → Shift (Era 3, agentic) → Mevrik AX (the platform) → AX Growth (self-serve entry) → AX Enterprise (depth + sovereignty) → Proof (Grameenphone metrics) → Pricing → CTA. Both SME + enterprise paths in one deck.
SAL-03	FAQ Document (Sales + Support)	Aug 16	Sep 7	GTM Head	Product Head, Lead Engineer	BIL-01	50-question FAQ: product ("what is agentic"), pricing ("what counts as a conversation"), security ("is my data safe"), technical ("what LLMs does it use"), competition ("how is this different from Intercom/Fin"), legal ("SOC 2 status").
SAL-04	Competitive Battlecards (Fin, Intercom, Zendesk, Sierra)	Aug 25	Sep 14	GTM Head	Prince Mojumder	fin-ai-research.md ✓; decagon-ai-research.md ✓	Per-competitor one-pager: their positioning, their weaknesses, Mevrik's differentiation, when to choose us, how to handle their objections. Fin: per-resolution vs per-conversation wedge. Zendesk: cloud-only vs sovereign. Sierra: no self-serve, no SME path.
SAL-05	Demo Script + Team Training	Sep 7	Sep 14	GTM Head	Prince Mojumder, Product Head	SAL-01; SAL-02	20-minute demo script: opening (their context), live product demo (3 scenarios), handle objections. Two practice sessions with Prince + Product Head. Record a reference demo for training.
SAL-06	ROI Calculator / Value Framework	Aug 25	Sep 14	GTM Head	—	—	Build spreadsheet calculator: input (current support team size, avg salary, ticket volume, current resolution rate) → output (projected OPEX reduction, conversations handled by AI, cost per conversation). Used in enterprise sales proposals.
SAL-07	Proposal Template	Sep 1	Sep 14	GTM Head	Prince Mojumder	SAL-02; BIL-01	Enterprise proposal template: executive summary, solution design (channels + agent roles + integrations), commercial terms (AX Scale/Private/Sovereign), deployment timeline, success metrics, legal (DPA, MSA terms).
SAL-08	Proof Asset: Grameenphone One-Pager	Aug 16	Sep 1	GTM Head	Prince Mojumder	CNT-02 (case study)	1-page PDF: company overview, challenge, solution (Mevrik AX, on-prem sovereign), results (canonical 5 metrics), deployment detail. Sent to every enterprise prospect. Used in sales emails and demo follow-ups.

WS-CSX Customer Onboarding, Success & Support

3

P0

3

P1

2

P2

8

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
CSX-01	In-App Onboarding Checklist	Jun 25	Sep 1	Product Head	ax-frontend, Lead Engineer	ENG-03 (wizard live)	Validate checklist steps: (1) Connect knowledge source, (2) Configure agent role, (3) Set widget, (4) Go live, (5) Invite team member. Each step has completion tracking. Completion triggers celebration + first success email.
CSX-02	Help Documentation (Getting Started + Core Guides)	Aug 25	Sep 14	Product Head	Lead Engineer	ENG-01; QA-06	Minimum docs for launch: Getting Started Guide (5 min quickstart), Widget Embed Guide, Knowledge Base Setup Guide, Shopify Integration Guide, Billing FAQ, Troubleshooting. Publish at /docs or /help.
Deliverables8 core documentation articles live at launch. Searchable. Embedded in product via in-app help links. Video links embedded (VID-03 series). Success CriteriaSupport ticket deflection rate ≥40% from docs in first 30 days. Docs cover 100% of onboarding checklist steps. RemarksUse ax-docs repository (already scaffolded per Blueprint). Documentation quality is a direct revenue lever — poor docs increase support volume and churn.
CSX-03	Customer Support Channel Setup	Sep 7	Sep 19	Product Head	Lead Engineer, HR Admin	WEB-01; AGA-01 (own agent)	Mevrik runs its own AX agent for first-line support. Configure: [email protected] → Mevrik AX inbox. Human escalation to Product Head (P0 bugs) or GTM Head (commercial). Define SLAs: P0 = 1h, P1 = 4h, P2 = 24h, P3 = 48h.
CSX-04	Launch-Week Customer Support War Room Plan	Sep 14	Sep 22	Product Head	Lead Engineer, GTM Head	CSX-03	Launch week (Sep 22–29): all hands on support. Product Head triage. Lead Engineer on-call (PagerDuty). GTM Head monitors HubSpot pipeline + demo requests. Daily standup 08:00 UK time. Escalation chain defined.
CSX-05	Customer Success Check-In Flow (Day 1, 7, 30)	Sep 14	Sep 22	GTM Head	—	CRM-01; CRM-03	Day 1: automated "How was your first day?" (1-question NPS). Day 7: Product Head personal check-in for all paying customers. Day 30: Quarterly review offer for customers processing >100 conversations/day.
CSX-06	Support Team Training	Sep 14	Sep 21	Product Head	Lead Engineer	CSX-02; SAL-03 (FAQ)	2-hour training session: product walkthrough, FAQ review, escalation procedures, common issues and fixes, how to use the internal Mevrik dashboard to debug customer issues.
CSX-07	Trustpilot Profile Claim & Review Process	Sep 22	Oct 6	GTM Head	—	Need paying customers first	Claim Trustpilot profile. At Day 14 after each customer's first payment, automated email: "How are you getting on with Mevrik AX? Please leave us a review." Target: 10 reviews in first 30 days.
CSX-08	Customer Community Setup	Oct 6	Oct 20	GTM Head	—	Post-launch; need customers	Slack community "Mevrik AX Users" — invite first 50 customers. Channels: #general, #tips-tricks, #feature-requests, #announcements. Product Head presents monthly update. Customers help each other = churn prevention.

WS-ANL Analytics, Tracking & Reporting

3

P0

3

P1

2

P2

8

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
ANL-01	Event Tracking Plan (full funnel)	Aug 2	Aug 16	GTM Head	Lead Engineer	—	Define all events: website (CTA click, pricing view, demo book, trial start), product (signup, onboarding_step_1-5, first_conversation, first_live_widget, team_invite, upgrade, churn). Document as event spec before instrumentation.
Key Eventstrial_signup, activation (first_conversation), first_live_widget (agent deployed), team_invite_sent, plan_upgraded, plan_cancelled, demo_requested, conversation_milestone_100 Success CriteriaEvent spec signed off by GTM Head + Lead Engineer. Events firing correctly in PostHog staging by Sep 7. RemarksActivation metric = first AI conversation. This is the single most important metric to track — customers who reach first conversation within 24h of signup have significantly higher retention.
ANL-02	PostHog Product Analytics Instrumentation	Aug 16	Sep 7	Lead Engineer	ax-frontend	ANL-01	Instrument all product events from ANL-01 in Next.js console. Funnels: signup → activation, trial → paid. Session recording for first 500 users. Feature flags for gradual rollout.
ANL-03	Revenue Dashboard (MRR, churn, expansion)	Sep 1	Sep 14	Lead Engineer	GTM Head	BIL-02 (Stripe); CRM-01	Stripe → n8n → dashboard (Metabase or Google Sheets): MRR, ARR, new MRR, churned MRR, expansion MRR, ARPU, active trials, trial-to-paid rate. Daily update. Shared with Prince + GTM Head.
ANL-04	Funnel Dashboard (website → trial → paid)	Sep 7	Sep 19	GTM Head	Lead Engineer	ANL-02; WEB-10	GA4 + PostHog combined: website visitors → pricing page → trial signup → activation → paid. Show drop-off at each step. Weekly review cadence.
ANL-05	Launch KPI Baseline (Day 0 snapshot)	Sep 19	Sep 22	GTM Head	—	ANL-02; ANL-03	Record day-0 baseline for all KPIs: website traffic, trials, paid customers, MRR, social followers, email list size. Used as comparison point for all future reporting.
ANL-06	Cohort Retention Analysis Setup	Oct 6	Oct 20	GTM Head	Lead Engineer	ANL-02; 2 weeks of data	PostHog cohort analysis: weekly cohorts by signup date. Retention metric: % still active (≥1 conversation) after 7, 14, 30, 60 days. Target: 30-day retention ≥60%.
ANL-07	Agent Performance Monitoring (AI quality)	Sep 22	Oct 6	Lead Engineer	Product Head	ENG-01 (Trace module)	Monitor: resolution rate, human handoff rate, CSAT, response latency, hallucination rate (via Trace). Weekly agent quality report to Product Head. Trigger manual review if resolution rate drops >10%.
ANL-08	Weekly Reporting Pack Automation	Oct 6	Oct 20	GTM Head	Lead Engineer	ANL-03; ANL-04; ANL-07	n8n automation: every Monday 08:00 → compile week's KPIs → post to #mevrik-metrics Slack channel. Include: MRR delta, trials started, paid converted, churn, top support topics, agent quality score.

WS-INT Internal Operations, Comms & Community

1

P0

5

P1

4

P2

10

Total

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
INT-01	Internal Launch Brief (all team)	Sep 14	Sep 19	Prince Mojumder	GTM Head	All plans locked	Full-team briefing: launch date, what's launching, each person's launch-day role, escalation paths, success metrics, company priorities for the first 30 days post-launch. Written brief + verbal meeting.
INT-02	Beta Customer Pre-Launch Notification	Sep 14	Sep 19	GTM Head	Prince Mojumder	QA-05 (beta customers active)	Personal email from Prince to all beta customers: "Thank you for being a founding user. We're launching publicly on Sep 22. Here's what's new. Your feedback shaped this product." Include exclusive launch discount for beta → paid upgrade.
INT-03	Investor / Stakeholder Update	Sep 19	Sep 22	Prince Mojumder	—	—	1-page investor update: launch milestone, early metrics, market reception, next 90-day targets. Send to advisors, strategic partners, and any investor contacts on launch day.
INT-04	Partner Ecosystem Communication	Sep 14	Sep 22	Prince Mojumder	GTM Head	—	Personal email to design agency (rebrand partner), strategic advisors, any technology partners (Anthropic relationship, Twilio, Stripe). Brief on launch. Ask for reshares/amplification where appropriate.
INT-05	Product Hunt Launch Preparation	Aug 25	Sep 22	GTM Head	Prince Mojumder	VID-01; WEB-06	TIMING NOTE: Do NOT launch on Product Hunt on Sep 22 (same as website launch = split focus). Target Product Hunt launch: Week of Oct 6 (after product has stabilised). Prep: hunter briefed, tagline, gallery (5 screenshots + video), 300-word description, supporters identified (300+ upvotes target).
Product Hunt Best PracticeLaunch on Tuesday or Wednesday. Submit midnight PST. Hunter must be active community member (not first-time). Notify supporters in Slack/LinkedIn at 00:01 PST — never ask directly for upvotes. Offer exclusive PH deal (e.g. 20% first 3 months). Target#1 Product of the Day. This generates 1,000–5,000 visitors in a single day. Real volume boost only comes if website and onboarding are already smooth (hence Oct 6, not Sep 22). Assets neededTagline (60 chars), Gallery (5 images + 1 video), Description (300 words), Maker commentary. All must be ready by Oct 4.
INT-06	Reddit Presence & Community Engagement	Sep 22	Oct 6	GTM Head	Prince Mojumder	Post-launch	Target subreddits: r/SaaS, r/CustomerService, r/Entrepreneur, r/shopify, r/artificial. Strategy: be genuinely helpful (answer questions about agentic AI/CX) before mentioning Mevrik. Karma needed before posting. Assign Prince for r/SaaS founder perspective posts.
INT-07	VAT Registration (if UK threshold reached)	Aug 2	Aug 16	HR Admin Lead	Prince Mojumder	—	UK VAT threshold: £90,000 turnover in rolling 12 months. If projected revenue exceeds this within 12 months of launch, register proactively. Confirm with accountant. UK B2B SaaS typically VAT-able. Stripe handles EU VAT via tax calculation APIs.
INT-08	Advisory Board — Recruitment & Website Listing	Sep 22	Nov 17	Prince Mojumder	HR Admin	Post-launch	3–5 advisors (equity + success fee structure confirmed). Ideal profiles: enterprise CX buyer, SaaS GTM veteran, telecoms/regulated industries, UK/EU VC. List on /about page — significant trust signal for enterprise buyers.
INT-09	Weekly GTM Programme Standup (cadence)	Aug 4	Ongoing	GTM Head	Prince, Product Head, Lead Engineer	—	Monday 09:00 UK: 30-minute standup. Agenda: week's completions, this week's priorities, blockers, KPI update. GTM Head sends written summary to all before meeting. Prince attends weekly; Lead Engineer monthly.
INT-10	Launch Programme Ownership Assignment	Aug 2	Aug 4	Prince Mojumder	—	—	Prince assigns one programme lead (GTM Head recommended) who owns the master launch checklist, escalates blockers to Prince, and runs the weekly programme standup. Without this, the plan won't execute.

WS-SHP Wave 2 — Mevrik for Shopify (Target: 20 Oct 2026)

2

P0

3

P1

5

Total

Submit Shopify App Store listing by Aug 9 — critical path for Oct 20 launch

Shopify App Store review takes 2–4 weeks. To hit Oct 20, you need approval by Oct 6 at latest. Working backwards: submit by Sep 5 at the latest (conservative). But to be safe, submit by Aug 9. Shopify requires: app installed successfully on a development store, privacy policy URL live, app listing complete, app passed Shopify's requirements checklist. Start this immediately.

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
SHP-01	Shopify Partner Portal Registration & App Setup	Aug 2	Aug 9	Lead Engineer	HR Admin (billing)	Shopify integration done ✓ (Phase 1)	Register at partners.shopify.com. Create app in Partner Portal. Configure OAuth scopes (read_products, read_orders, read_customers). Test on development store. Prepare app for review.
SHP-02	Shopify App Store Listing (copy + assets)	Aug 2	Aug 9	GTM Head	Product Head, Design	VID-01 (brief started); WEB-06 (OG assets)	App name: "Mevrik AX — AI Customer Agent". Tagline (100 chars). Description (detail + features). Screenshots (5×1920×1080 showing Shopify integration). App icon (512×512). Support email. Privacy Policy URL live (from SEC-02).
SHP-03	Shopify App Store Review Submission	Aug 9	Sep 7	Lead Engineer	GTM Head	SHP-01; SHP-02; SEC-02 (privacy policy live)	Submit for review by Aug 9. Monitor for Shopify feedback (they may request changes). Respond within 48h to any reviewer queries. Target approval: Sep 8 (giving 6 weeks of buffer before Oct 20).
SHP-04	Shopify-Specific Landing Page (mevrik.ai or /shopify)	Sep 22	Oct 13	Product Head	GTM Head	WEB-01; WEB-13	Dedicated Shopify page: "The AI agent your Shopify store needs." Show: product catalog knowledge, order lookup, cart recovery, Shopify setup in 5 min. Include Shopify App Store badge/link.
SHP-05	Shopify Wave Launch Campaign	Oct 13	Oct 20	GTM Head	Prince Mojumder	SHP-03 (approved); SHP-04	Launch campaign: email to all AX Growth trial/paying customers who are Shopify merchants. LinkedIn + Reddit /r/shopify post. Target: 50 Shopify store installs in first week.

WS-PLS Wave 3 — Mevrik Pulse (Target: 17 Nov 2026)

1

P0

3

P1

4

Total

Validate Pulse scope before planning further — is it Phase 2 or Phase 3?

The Blueprint references a "Pulse pixel" in the messenger widget and lists Pulse as an add-on in pricing. Confirm with Lead Engineer whether Pulse (analytics module) is complete in Phase 2 (by Aug 25) or deferred to Phase 3. The Nov 17 target assumes Phase 2 completion. If Phase 3, move to Dec 2026.

ID	Task Name	Start	End	Owner	Support	Dependencies	Next Action
PLS-01	Pulse Phase Scope Validation	Aug 2	Aug 9	Lead Engineer	Product Head	—	Lead Engineer to confirm: (1) What does Pulse include? (2) Is it Phase 2 complete? (3) If not, what's the actual delivery date? Decision gates Nov 17 target or pushes to Dec.
PLS-02	Pulse Pricing & Packaging Decision	Aug 25	Sep 7	Prince Mojumder	GTM Head	PLS-01 (scope confirmed); BIL-01	Decide: Is Pulse a free-included feature, a paid add-on (per Pricing Engineering §7), or a separate SKU? Pricing Engineering v1.0 lists it as a named add-on. Founder decision needed.
PLS-03	Pulse Landing Page / Add-On Section	Oct 20	Nov 10	Product Head	GTM Head	PLS-01; PLS-02; WEB-01	Add Pulse add-on to pricing page. Build /pulse landing page. Include: what it measures, sample dashboard screenshot, pricing (add-on), "upgrade" CTA for existing customers.
PLS-04	Pulse Launch Campaign (upsell to AX Growth base)	Nov 10	Nov 17	GTM Head	—	PLS-03; Existing customer base (≥30 paying)	Email to all AX Growth customers: "Introducing Pulse — your AI customer intelligence dashboard." In-app notification. LinkedIn announcement. Target: 20% of existing customers adopt Pulse in first month.

§3

Week-by-Week Launch Timeline

Aug 2 – Nov 17, 2026

Week 1 — Aug 2–8 (L−7 weeks)

Foundations & Blockers Cleared

The most critical week. Remove all day-0 blockers before anything else can proceed.

BIL-01: Founder locks pricing numbers INT-10: Programme lead assigned SEC-06: ICO registration submitted SEC-02/03/04: Solicitor engaged SHP-01: Shopify Partner Portal registered SHP-02/03: App Store listing prep begins SOC-01: All social bios updated ANL-01: Event tracking plan drafted WEB-04: Old blog SEO audit begins INT-09: Weekly programme standup cadence starts VID-01: Explainer video studio briefed CRM-01/02: HubSpot + email platform config starts

Week 2 — Aug 9–15 (L−6 weeks)

Website Build Starts · Shopify App Store Submission

SHP-03: Shopify App Store submission WEB-01: Core pages build begins BIL-02: Stripe Checkout integration begins SOC-04/05: LinkedIn pages fully optimised CNT-02: Grameenphone case study writing begins SAL-02: Sales deck drafting begins SOC-02: 30-day content calendar drafted WEB-04: Blog migration mapping complete SEC-07: Sub-processor register compiled

Week 3 — Aug 16–22 (L−5 weeks)

Engineering Phase 2 Sprint · Sales Materials Build

ENG-01: Phase 2 final sprint (Trace, Auto QA, Routing) CRM-01: HubSpot CRM configured CRM-02: Email platform live SAL-02/03: Sales deck + FAQ drafted CNT-03: Pre-launch blog post 1 published WEB-04: Blog migration begins SAL-08: Grameenphone one-pager designed CRM-03: Welcome email sequence drafted

Week 4 — Aug 23–29 (L−4 weeks)

Phase 2 Complete · Website Staging · Security Review Begins

ENG-01: Phase 2 acceptance criteria met ENG-05: Production infrastructure hardened SEC-02/03/04: Legal docs drafted by solicitor BIL-02: Stripe checkout tested (all 12 price paths) QA-08: Pen test vendor engaged WEB-04: Blog migration content complete VID-01: Explainer video first draft from studio CNT-03: Pre-launch blog post 2 published AGA-01: Own Mevrik workspace creation begins

Week 5 — Aug 30–Sep 5 (L−3 weeks)

Website to Staging · Trial Flow · Demo Environment

WEB-01: Core 4 pages live on staging BIL-03: Free trial flow built and tested BIL-04: Pricing page live on staging ENG-06: DR drill completed SAL-01: Demo environment seeded CSX-02: Help docs writing in progress CRM-03: Welcome email sequence in Resend CNT-03: Pre-launch blog post 3 published QA-08: Pen test underway

Week 6 — Sep 7–13 (L−2 weeks)

Full QA · Legal Live · Analytics Live · Final Assets

SEC-02/03/04: Legal docs published to website WEB-10: Analytics (GA4 + PostHog) live on staging WEB-07: Core Web Vitals passing QA-02: Full E2E user journey testing begins AGA-02: Own agent QA (100 conversations) VID-02: Product demo video recorded CSX-02: All launch docs published at /docs SAL-04: Competitive battlecards complete WEB-05: SEO schema and sitemap live SAL-05: Demo script + first practice run

Week 7 — Sep 14–21 (L−1 week)

Bug Fixes · Final Sign-Off · Launch Preparation Complete

QA-07: P0/P1 bug backlog cleared SEC-05: Cookie consent banner live ENG-09: Status page live (status.mevrik.com) SAL-05: Demo team fully trained INT-01: Internal launch brief all-hands INT-02: Beta customer pre-notification sent ANL-05: Launch KPI baseline recorded WEB-11: DNS switch rehearsal (Sep 16) SOC-07: All launch social assets ready ENG-04: Load test passed Go-live sign-off meeting: Sep 19 DNS TTL reduced to 300s: Sep 20

🚀 LAUNCH DAY — Sep 22, 2026

Mevrik AX Growth — Public Launch

DNS switched to production Pricing page + trial signup live Launch blog post published All social announcements posted Press release distributed Newsletter launch issue sent All-team war room active

Weeks 8–11 — Sep 22–Oct 19 (Post-Launch Month 1)

Post-Launch Stabilisation · Trial Conversions · Shopify Prep

Monitor all KPIs daily Customer onboarding and success calls Product Hunt launch (Week of Oct 6) First 30-day retrospective Industry + comparison pages build Shopify app approved and launch campaign ready

🛍️ Wave 2 — Oct 20, 2026

Mevrik for Shopify — App Store Launch

Weeks 12–15 — Oct 20–Nov 16

Shopify Merchant Acquisition · Pulse Finalisation

📊 Wave 3 — Nov 17, 2026

Mevrik Pulse — Module Launch (upsell to AX Growth base)

§4

Launch Day Command Plan

Monday, September 22, 2026

Launch Day Principle

One person owns each domain. No one is doing two things at once. GTM Head coordinates everything and has Prince's direct line for escalations. Engineering is on-call but not actively working unless there's an incident. Launch is a marketing day, not an engineering day — engineering did its job last week.

05:00 UK (00:00 US Eastern) — Pre-Dawn Prep

DNS Switch & Infrastructure Go-Live

Lead Engineer switches DNS to production. SSL certificate validates. Health checks all green. Status page shows "Operational". Verify: homepage loads, trial signup works, Stripe checkout test transaction succeeds, AI agent responds. Confirm with GTM Head via Slack.

Lead EngineerDevOps Engineer

06:00 UK — Mevrik AI Agent Live on Website

Website Agent Activated

GTM Head confirms Mevrik's own AI agent widget is live on mevrik.com. Test 3 conversations manually. Confirm lead capture and demo booking handoff working. Widget visible on homepage and pricing page.

GTM HeadProduct Head

07:00 UK — Analytics & Monitoring Live

All Tracking Active and Verified

GTM Head verifies GA4 is firing (real-time view). PostHog showing live sessions. HubSpot forms connected. Stripe webhook test. Revenue dashboard showing £0 (baseline). Social listening tools active. PagerDuty on-call rotation confirmed for Lead Engineer and DevOps.

GTM HeadLead Engineer

08:00 UK — All-Team Launch Briefing (15 min)

Go / No-Go Final Confirmation

Slack huddle: all team members confirm their domains are ready. Final go/no-go from Prince. Roles confirmed: GTM Head = launch coordinator, Lead Engineer = technical watch, Product Head = customer support lead, Prince = executive communications.

Prince MojumderAll Heads

08:30 UK — Launch Blog Post Published

"Introducing Mevrik AX Growth" Goes Live

GTM Head publishes the launch blog post at /blog/introducing-mevrik-ax-growth. SEO-optimised, Prince byline, Grameenphone proof, pricing visible. Share link confirmed working. Check OG card renders correctly on LinkedIn/Twitter.

GTM Head

09:00 UK — Social Launch Posts Go Live

All-Channel Simultaneous Announcement

Pre-scheduled posts go live (or manual publish): Prince LinkedIn personal (founder announcement), Mevrik LinkedIn Company, X/Twitter, Instagram, Facebook. Newsletter launch issue sent to subscribers. Beta customer notification sent. Team members share/repost within 30 minutes.

GTM HeadPrince Mojumder

09:00 UK — Press Release Distributed

Media Outreach

Press release distributed via Newswire. Personalised emails sent to 10 target journalists (TechCrunch, VentureBeat, CX Today, Tech.eu, The Drum). Include: press release, product screenshots, Grameenphone proof, Prince interview availability.

GTM Head

09:00–17:00 UK — Live Monitoring Window

All Systems Watch

Lead Engineer: monitor uptime, error rates, response latency, Stripe webhooks. Alert if: error rate >0.1%, P95 response >3s, any Stripe webhook failure. GTM Head: monitor HubSpot for leads, demo requests, trial signups. Post hourly Slack update: signups, demos booked, any issues. Prince: available for media requests and partner outreach.

Lead Engineer (infra)GTM Head (pipeline)Product Head (support)

13:00 UK — Midday Check

Launch Day Status Pulse

GTM Head posts midday metrics to all-team Slack: website visitors, trial signups, demo requests, paid conversions, any support issues. Identify and address the top conversion bottleneck before end of day. If trial signups are very high but conversions low: check onboarding flow for issues.

GTM Head

17:00 UK — Investor & Stakeholder Update Sent

Outbound to Ecosystem

Prince sends personal update to advisors, investors, strategic partners with day-1 metrics: visitors, signups, first paying customers (if any), media coverage achieved. This is a relationship-building action, not a press release.

Prince Mojumder

18:00 UK — End-of-Day Debrief

Day 1 Retrospective (30 min)

Full team Slack or video call. Metrics vs. targets, top 3 issues encountered + resolutions, top 3 things that went well. Confirm Day 2 priorities. Lead Engineer reduces monitoring cadence if all systems stable. Product Head documents any support patterns for FAQ update.

Prince MojumderAll team

Launch Day Escalation Matrix

Incident Type	Severity	First Responder	Escalate To	Response Target
Website down / 5xx errors	P0	DevOps Engineer (PagerDuty)	Lead Engineer → Prince	15 minutes
Stripe payments failing	P0	Lead Engineer	Prince	30 minutes
AI agent not responding	P0	Lead Engineer	Prince	30 minutes
High support ticket volume	P1	Product Head	GTM Head	1 hour
Negative press / social mention	P1	GTM Head	Prince	1 hour
Legal / compliance concern raised	P1	Prince Mojumder	Solicitor	2 hours
Trial signup spike (infra scaling)	P2	DevOps Engineer	Lead Engineer	2 hours
Demo booking system failure	P2	GTM Head	Product Head	2 hours

§5

First 30-Day Post-Launch GTM Plan

Sep 22 – Oct 21, 2026

Week 1 Post-Launch (Sep 22–28): Stabilise & Capture

Priority	Action	Owner	Target Metric
P0	Daily KPI monitoring and P0 bug fixes (war room active all week)	Lead Engineer + Product	Zero P0 incidents by Day 3
P0	Personal outreach to every trial signup on Day 1: "Can I help you get set up?" (GTM Head)	GTM Head	50% Day-1 signups reached personally
P1	Social content: daily posts (per 30-day calendar, Days 11–17)	GTM Head	2,000+ LinkedIn impressions/post
P1	First 5 demo calls: lead with Grameenphone proof, collect enterprise prospect feedback	Prince + GTM Head	5 demos booked and conducted
P1	Compile first week support patterns: top 5 questions → update FAQ and docs	Product Head	FAQ updated Day 7
P2	Day-7 personal check-in with all paying customers	GTM Head	100% paying customers contacted

Week 2 Post-Launch (Sep 29–Oct 5): Optimise Onboarding

Priority	Action	Owner	Target Metric
P0	Analyse signup → activation funnel. If activation rate <60%, identify step 1 drop-off and fix	Product Head	Activation rate ≥60%
P1	Launch comparison pages: /vs/fin, /vs/intercom (SEO traction begins)	GTM Head	Pages indexed and ranking within 30 days
P1	Claim G2 profile. Email all paying customers requesting a review	GTM Head	5+ G2 reviews
P1	Industry pages: Shopify + Telecom published (pre-Wave 2)	Product Head	Pages live and indexed
P2	Trial expiry emails going out — monitor conversion rate daily	GTM Head	≥15% trial → paid in first cohort

Week 3 Post-Launch (Oct 6–12): Product Hunt + Community

Priority	Action	Owner	Target Metric
P0	🚀 Product Hunt launch (target Tuesday Oct 7). Activate supporter network at midnight PST.	GTM Head + Prince	#1 Product of the Day; 1,000+ website visitors
P1	Trustpilot review campaign: email all Day-14 customers	GTM Head	5+ Trustpilot reviews
P1	First monthly newsletter "Agentic CX Brief" Issue 2 sent	GTM Head	35%+ open rate
P1	Reddit presence: 3 valuable answers in r/SaaS and r/CustomerService (no promotion yet)	GTM Head	Karma building; 1 top-voted answer
P2	30-day retrospective: all metrics vs. targets, top 3 learnings, 30-day-2 priorities	Prince Mojumder	Retrospective doc shared with team

Week 4 Post-Launch (Oct 13–19): Shopify Wave Preparation

Priority	Action	Owner	Target Metric
P0	Final Shopify App Store readiness check (listing, pricing, privacy URL, support email)	Lead Engineer + GTM	App Store approved and ready
P1	Shopify landing page (/shopify or mevrik.ai) live and indexed	Product Head	Page live; CTA to App Store
P1	Email all AX Growth Shopify merchant signups: "Shopify launch next week — be first"	GTM Head	50% open rate on Shopify-targeted list
P1	Identify first 5 Shopify lighthouse customers for Wave 2 launch testimonials	GTM Head	5 Shopify customers briefed and ready

30-Day KPI Targets (Sep 22 – Oct 21)

Trial Signups

150

Target for Day 30

Paid Conversions

20

Target for Day 30 (13% trial → paid)

MRR (Day 30)

£2,500

Indicative at ~1,000 conv avg

Demo Requests

30

Enterprise pipeline

Product Hunt

Top 5

Product of the Day rank

LinkedIn Followers

+500

Net new in 30 days

Activation Rate

≥60%

Signups with first conversation

NPS (Trial Users)

≥35

Day 14 survey

§6

Ownership & Accountability

Prince Mojumder

Founder & CEO — Executive sponsor, final decision authority

Pricing sign-off (BIL-01) Internal launch brief Investor updates Partner comms Founder video Advisory board Go-live sign-off Programme escalation

GTM Head

Programme Lead — owns the master launch checklist & weekly standup

Launch programme management WS-SOC (social) WS-CNT (content) WS-CRM (email/automation) WS-SAL (sales enablement) WS-INT (comms) HubSpot Post-launch GTM

Product Head

Product & Website — owns UX, staging, onboarding, and customer success

WS-WEB (website build) WS-AGA (AI agent) WS-CSX (customer success) WS-VID (demo video) Onboarding checklist Help docs QA sign-off Demo environment

Lead Engineer

Engineering & Technical — owns platform, billing, infra, and security

WS-ENG (engineering) WS-BIL (Stripe/billing) WS-ANL (analytics instrumentation) Production infrastructure DNS switch Performance & load tests On-call launch week

HR & Admin Lead

Legal, Compliance & Operations — owns all legal docs and regulatory tasks

WS-SEC (legal, privacy, ICO) Solicitor engagement ICO registration Sub-processor register VAT registration Vendor management

DevOps Engineer

Infrastructure & Reliability — owns production ops, DR, and incident response

Production EKS cluster DR drill & runbook Status page PagerDuty on-call DNS switch execution SSL / CDN

RACI Principle

Every task has exactly one Responsible owner (the person doing the work) and one Accountable owner (the person who signs it off). Where these are the same person, they both own and approve. Prince is the Accountable for all P0 items. Blockers are escalated to the Accountable within 24 hours — not left unresolved. The GTM Head programme lead is the first escalation point before Prince.

§7

Weekly Status Report Format

Sent every Monday 08:30 UK by GTM Head

Format: One Notion page or Slack post per week. Max 5 minutes to read.

The weekly status report is the programme's heartbeat. It creates accountability without requiring meetings. GTM Head compiles it every Monday morning for 8:30 UK. All workstream owners respond to their items by Sunday 20:00. Prince reads and acknowledges by Monday 10:00.

Section	Content	Max Length
📅 Week Dates	Week of [date] — L minus [N] weeks to Sep 22 launch	1 line
🚦 Overall Status	GREEN (on track) / AMBER (at risk, recovery plan in place) / RED (delayed, escalation needed). One sentence explaining the colour.	2 lines
✅ Completed This Week	Bullet list: task ID + task name + owner. Only completed tasks — not "in progress."	5–10 bullets
🎯 This Week's Priorities	Bullet list: top 10 tasks due this week, each with task ID, owner, and due date. Flag P0 items in red.	10 bullets max
🚫 Blockers	Any task that is blocked. Format: [TASK-ID] [task name] — Blocked on: [what/who]. Required action: [who needs to do what by when].	3–5 bullets
⚠ Risks	New risks identified this week or existing risks that have changed severity. Each with: risk description, impact, mitigation.	2–3 bullets
📊 KPI Update	Pre-launch: [tasks completed] / [total tasks]. [P0 blockers remaining]. [Days to launch]. Post-launch: MRR, trials, activation rate, churn.	3–4 lines
❓ Decisions Required	Any items requiring Prince's decision before next week. Format: [decision needed] — needed by [date] — to unblock [TASK-ID].	2–3 bullets

§8

KPI Dashboard Recommendations

Three dashboard views recommended: (1) Daily CEO dashboard (Prince): revenue + conversion funnel. (2) Weekly GTM dashboard (GTM Head): full funnel + content + channel performance. (3) Weekly product dashboard (Product Head): activation, retention, agent quality.

Revenue & Commercial

Monthly Recurring Revenue (MRR)

Day 30 target: £2,500. Day 90: £15,000

Annual Recurring Revenue (ARR)

Day 90 target: £180,000

New MRR added weekly

Weeks 2–8 target: ≥£500/week

Churned MRR

Target: <5% monthly churn

Average Revenue Per User (ARPU)

Target: ≥£125/mo (annual billing)

Net Revenue Retention (NRR)

Day 90+ target: >100% (expansion > churn)

Acquisition & Pipeline

Free Trial Signups

Day 30 target: 150. Day 90: 500

Trial-to-Paid Conversion Rate

Target: ≥15% in first cohort

Demo Requests Booked

Day 30 target: 30

Demo-to-Proposal Rate

Target: ≥40%

Website Visitors / Month

Month 1 target: 5,000. Month 3: 15,000

Pricing Page → Trial CVR

Target: ≥8% (pricing page → trial)

Product & Activation

Activation Rate (first conversation)

Target: ≥60% of signups reach first conversation

Time-to-First-Conversation

Target: <24h from signup for 80% of activated users

Onboarding Completion Rate

Target: ≥50% complete all 5 checklist steps within 7 days

Day-30 Active Retention

Target: ≥60% of activated users still active at Day 30

Average Conversations / Workspace / Day

Target: ≥20 by Week 4 (signal product is in use)

Feature Adoption: First Live Widget

Target: ≥40% of paying customers deploy widget within 7 days

Agent Quality & Customer Satisfaction

AI Agent Resolution Rate

Target: ≥70% of conversations resolved without human handoff

Response Latency (first token)

Target: <800ms at all times (per Blueprint SLO)

NPS (Day 14 survey)

Target: ≥35

Support Ticket Volume

Target: <20/week in first month. Deflection rate ≥40% from docs.

Trustpilot / G2 Rating

Target: ≥4.5★ within 60 days of launch

Platform Uptime

Target: ≥99.9% monthly

Marketing & Community

LinkedIn Company Page Followers

Launch baseline: record Day 0. Target +500 in 30 days

Newsletter Subscribers

Month 1 target: 500. Open rate ≥35%

Product Hunt Position

Target: Top 5 Product of the Day on Oct 7

Blog Sessions / Month

Month 3 target: 3,000 organic sessions/month

Press Mentions / Coverage

Target: 3+ earned media mentions in first 30 days

LinkedIn Post Impressions

Target: ≥2,000 per post during launch week

§9

Risk Register

ID	Risk	Probability	Impact if Realised	Mitigation	Owner	Trigger Date
R-01	Phase 2 engineering overrun past Aug 25	Medium	Launch pushed to Oct; Wave 2 and Wave 3 cascade delayed	Weekly Phase 2 burndown tracking. Scope-cut Zendesk migration tool first. Lead Engineer flags any slip by Aug 11. Prince authorizes overtime or scope reduction.	Lead Engineer	Aug 11 (review)
R-02	Pricing not locked — founder delay	Low–Medium	Blocks website, Stripe, pricing page, and all downstream materials. Each day's delay costs ~2 days downstream.	Prince confirms pricing by Aug 4. GTM Head prepares final competitive brief and Pricing Engineering v1.0 summary for Prince's decision meeting.	Prince Mojumder	Aug 4 (hard deadline)
R-03	Legal docs not ready by Sep 7	Medium	Cannot launch without Privacy Policy and ToS. ICO enforcement risk. Enterprise deals blocked without DPA.	Solicit engaged Aug 4. Budget approved immediately. 21-day drafting window. Contingency: use vetted AI-generated template as placeholder for 48h if solicitor is delayed — but only with Prince's explicit approval.	HR Admin Lead	Aug 4 (solicitor engaged)
R-04	Shopify App Store rejection	Medium	Wave 2 (Oct 20) delayed by 2–4 weeks. Loss of Shopify-specific GTM momentum.	Submit Aug 9 (3x buffer). Monitor Shopify reviewer email daily. Respond within 24h to any change request. Have a "direct integration" landing page ready as fallback (merchants install via embedded script, not App Store).	Lead Engineer	Aug 9 (submission)
R-05	Blog SEO equity loss on migration	Medium	Loss of organic search traffic. Rankings take 3–6 months to recover. GTM traffic plan relies on organic.	Full URL audit before migration. Screaming Frog pre and post crawl. All redirects tested individually. GSC monitored daily for 30 days post-launch. Reverse migration plan ready if significant rankings drop.	GTM Head	Aug 9 (audit complete)
R-06	Low trial-to-paid conversion (<10%)	Medium	MRR targets missed. Investor narrative weakened. Marketing spend not recoverable.	Personal GTM Head outreach to every Day-1 trial signup. Identify top activation drop-off in PostHog funnel by Day 7. Rapid product fix or onboarding improvement within 72h. A/B test onboarding flow starting Week 2.	Product Head + GTM Head	Day 7 post-launch (first review)
R-07	AI agent hallucination / incorrect output causing customer complaint	Low–Medium	Reputational damage, customer churn, negative press. Potential legal liability if incorrect advice given in regulated industry.	Trace module logs all outputs. Auto QA catches systematic failures. ToS disclaims AI accuracy. Agent configured with human escalation trigger for regulated topics. Beta testing on 10 real customers pre-launch. Kill switch available.	Lead Engineer + Product Head	Launch day onwards
R-08	Stripe payment failures on launch day	Low	Trial signups cannot upgrade. Revenue missed. Reputational damage if widely reported.	Full test of all 12 Stripe price paths by Sep 14. 3DS and failed payment paths tested. GTM Head has Stripe support contact. Contingency: manual PayPal/bank transfer for first 24h if needed with refund promise.	Lead Engineer	Sep 14 (Stripe tests complete)
R-09	Pulse module not ready in Phase 2	Medium	Wave 3 delayed from Nov 17 to Dec 2026. Pricing page add-on section misleading.	Lead Engineer validates Pulse scope by Aug 9 (PLS-01). If Phase 3, Wave 3 moves to Dec. Remove Pulse pricing from website at launch. Announce "coming soon" instead.	Lead Engineer	Aug 9 (scope confirmed)
R-10	Key team member unavailable during launch week	Low	Launch day operations disrupted. Decision-making delayed.	All team members confirm availability Sep 19–26. Written handover procedures for each launch-day role. GTM Head knows all launch-day processes well enough to cover for Product Head.	Prince Mojumder	Sep 14 (confirm availability)
R-11	Competitor announces directly competing product	Low–Medium	Press coverage diluted. Pricing pressure. Some prospects may delay decisions.	Differentiate on: deployment sovereignty (unique), per-conversation pricing (unique), self-serve entry (most competitors are sales-led). Competitor announcement is signal that market is real — can be framed as validation.	Prince Mojumder + GTM Head	Ongoing monitoring
R-12	Website performance fails Core Web Vitals	Low	Google ranking penalty. Conversion rate drops. User experience degraded.	WEB-07 (CWV optimisation) due Sep 14. Lighthouse checks run daily from Sep 1. Target: LCP <2.5s, FID <100ms, CLS <0.1. Issues escalated to Lead Engineer for same-day fix.	ax-frontend	Sep 14 (CWV check)

§10

Go-Live Readiness Checklist

Sep 19, 2026 — Sign-off meeting

All items must be PASS before go-live. Any FAIL is a launch blocker.

This checklist is reviewed in the Sep 19 sign-off meeting. Each item is verified by the owner and confirmed PASS. Prince gives final go-live authorisation only when all items are PASS. No exceptions unless explicitly approved by Prince with documented risk acceptance.

Engineering & Infrastructure

Legal & Compliance

Privacy Policy published at /privacy (UK GDPR compliant, reviewed by solicitor)HR Admin
Terms of Service published at /terms (reviewed by solicitor)HR Admin
Cookie consent banner live, GA4 respects consent modeLead Engineer
ICO registration confirmed (registration number on Privacy Policy)HR Admin
DPA template available on request (linked from Privacy Policy)HR Admin
Vulnerability disclosure policy published at /securityLead Engineer
SOC 2 Type II statement: "observation period underway" — on Security pageLead Engineer

Website & Content

Product & AI Agent

Zero P0 bugs open in QA backlogLead Engineer
Mevrik own website agent live and passing 90%+ of 100 QA test conversationsProduct Head
Demo environment: 3 scenarios seeded and tested (e-commerce, telco, SaaS)Product Head
Welcome email sequence live and tested (4 emails, personalization verified)GTM Head
In-app onboarding checklist (5 steps) complete and showing correct completion statesProduct Head
Trial state machine tested: trial starts, countdown shows, expiry soft-paywall worksLead Engineer
Cross-browser testing passed: Chrome, Safari, Firefox, iOS Safari, Android Chromeax-frontend

Analytics & CRM

GA4 tracking firing correctly: trial_signup, demo_requested, plan_upgraded events verifiedLead Engineer
PostHog product analytics instrumented: signup funnel, activation, onboarding stepsLead Engineer
HubSpot: trial signup webhook creating contact + deal in CRM within 5 minutesGTM Head
Revenue dashboard (Stripe → dashboard) showing real-time MRRLead Engineer
LinkedIn Insight Tag and Meta Pixel firing (with consent)Lead Engineer
Launch KPI baseline snapshot taken (Day 0 values recorded)GTM Head

Sales & Marketing Readiness

Team Readiness

All team members have confirmed availability Sep 22–26Prince Mojumder
Internal launch brief completed (all team know their launch-day role)Prince Mojumder
Support channel ([email protected] → Mevrik AX inbox) live and testedProduct Head
Support team training completed (2-hour session; escalation procedures documented)Product Head
Escalation matrix confirmed: all phone numbers + Slack handles currentGTM Head
Investor update email drafted and Prince-approvedPrince Mojumder

Mevrik AX GrowthLaunch & GTM Programme

Executive Summary

Top 10 Immediate Priorities (Week of Aug 2)

Development Activity

Pull Requests

Issues

Recent Commits

Launch Sequence Assessment & Recommendation

Proposed Sequence (as submitted)

Recommended Sequence

Key Dependencies Between Waves

Critical Path Analysis

Week-by-Week Launch Timeline

Launch Day Command Plan

Launch Day Escalation Matrix

First 30-Day Post-Launch GTM Plan

Week 1 Post-Launch (Sep 22–28): Stabilise & Capture

Week 2 Post-Launch (Sep 29–Oct 5): Optimise Onboarding

Week 3 Post-Launch (Oct 6–12): Product Hunt + Community

Week 4 Post-Launch (Oct 13–19): Shopify Wave Preparation

30-Day KPI Targets (Sep 22 – Oct 21)

Ownership & Accountability

Weekly Status Report Format

KPI Dashboard Recommendations

Revenue & Commercial

Acquisition & Pipeline

Product & Activation

Agent Quality & Customer Satisfaction

Marketing & Community

Risk Register

Go-Live Readiness Checklist

Engineering & Infrastructure

Legal & Compliance

Website & Content

Product & AI Agent

Analytics & CRM

Sales & Marketing Readiness

Team Readiness

Master Launch Checklist

Week 1 (Aug 2–8) — Must complete before Aug 9

Week 2 (Aug 9–15) — Critical delivery week

Weeks 3–4 (Aug 16–29)

Weeks 5–6 (Aug 30–Sep 13)

Week 7 (Sep 14–21) — Final countdown

Sep 22 — Launch Day

Mevrik AX Growth
Launch & GTM Programme